FERM LIVING is a Danish company that aims at designing and manufacturing interior products with a graphic touch.Ferm Living originates from a graphic design agency in Aarhus, Denmark, founded by Trine Andersen in 2005. The company came to life after Trine, mostly for fun, decided to visit a clairvoyant. Trine was quite astonished when the clairvoyant saw a little bird sitting confused on a branch, not knowing which way to fly. This sight was essential for Trine’s decision to follow her dream of starting her own business. When she then founded Ferm, the little bird knew exactly where to go and now sits on top of the company logo.
The company went from being a graphic design agency to a company designing and selling lifestyle products.Within the ferm LIVING ”house”, you will find products for every room in your home. The range includes wallpaper, textiles, decorative objects, wallstickers, designs for the kitchen, bathroom and office as well as a large collection for kids. The designs come in many different materials: organic cotton, recycled paper, leather, wood, porcelain and metals. Simply put, ferm LIVING favours honest materials that craftsmen have used for millennia – and prefers sustainable and organic alternatives where feasible.
“I have never created anything on the basis of strategy or cool calculation; it has to come from the heart for me. I am very happy and grateful – and still somewhat surprised! – to see that these designs have appealed to so many people worldwide. And I still stick to the same design philosophy that began it all – doing what feels right. Then it has a much better chance of feeling right for someone else too.” Trine Andersen